The ad, the page and the emails say different things.

That is often where the sale leaks. Amplo KVI maps your customer in the customer's own words and builds the ad, landing page, value document and emails from the same knowledge.

Why we made KVI

Marketing gets weak when the ad, the landing page and the follow-up rest on different assumptions about the customer. KVI therefore reverses the order of work: first we build a structured understanding of who the customer is and what drives the choice. Then the same customer insight is used through the ad, landing page, thank-you page and email.

What is different

• The customer core shows who buys and why, along six dimensions: dream, pain, fear, barrier, trigger and alternative. Each insight has a quote, a source and a score.
• One shared brief becomes the ad, landing page, sales page and emails. Every step says the same thing.
• The customer gets a free value document, such as a report, a checklist or a guide, and gives you their email address in return. Nobody is sent straight to a sales page.
• The Measurement tab pulls the numbers from MailerLite and points to the weakest step in the funnel.
• KVI does not invent reviews or proof. If the basis is too thin, the program says so.

How it works

1. Choose "New campaign" and fetch your product, or describe it in your own words.
2. Claude builds the customer core. You correct what is wrong, and the correction is used next time.
3. KVI builds the funnel: value document, landing page, sales page and emails.
4. You follow the numbers in Measurement and see where the funnel leaks.

Before you try it

• KVI is a Windows program installed from the Microsoft Store. The campaigns and the customer core stay on your own PC.
• To measure the funnel you need a MailerLite account. Without a Claude key KVI still works, but the answers are shallower.
• Monthly subscription. You can cancel any time.

Together with the others

Connect KVI to Amplo Marketing and your posts get customer insight instead of guesswork. Amplo Link builds funnels around affiliate programs and hands them to KVI.

Price and installation

NOK 389/month on its own, excluding VAT, or included in the Amplo Bundle. A Windows program installed from the Microsoft Store.